"i always had in mind that if you paid, you would get more," he says. "I wanted to have thend thatas part of the reason why the initial design was so screwed up." The site is subscription-based and has a paywall but no boxes between your address or anything like that. It's not just about making money; it's about creating an experience people will remember for life.
Ben and James discuss Substack and the rise of the sovereign creator.
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