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Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space

The MarTech Matrix

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Maximizing Revenue Through Strategic Ad Placement in E-commerce Transactions

The chapter explores how e-commerce businesses can boost revenue by strategically placing targeted ads in various stages of the transaction process. It discusses utilizing underutilized spaces like confirmation pages for displaying non-indemic ads, focusing on enhancing user experience and driving additional revenue. The approach highlights the importance of leveraging data, machine learning, and innovative advertisement strategies to optimize performance marketing in the e-commerce sector.

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