Trump’s tariffs set to slash ad spend by $20 billion
The WARC Podcast
The Evolving Landscape of Retail Media and TikTok's Advertising Future
This chapter explores the shifting dynamics of retail media in connection to the current economic environment, emphasizing TikTok's rising influence on advertising revenue. The discussion also considers the potential impacts of a U.S. ban on TikTok while highlighting the importance of engaging younger consumers in advertising strategies.
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