4min chapter

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The $30 Trillion ETF Market Is Coming

Trillions

CHAPTER

The Most Important Factor When Selecting an ETF

Expense ratio ranks number one in the US, but that is like a distant fifth in Europe. Europe puts tax efficiency first, trading spread second,. Greater China has index methodology first, trading volume second. Sean O'Hara: As financial advisory committee starts to grow in those geographies, that could be a good tailwind for the ETF market.

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