490: Accept All Challenges Involved. With Travis Barnes
Jocko Podcast
00:00
A Decade of Change in Bourbon Distilling
This chapter explores the transformative journey of a bourbon distillery over the past decade, balancing tradition and innovation in response to market demands and the pandemic. It highlights the shift from bourbon production to hand sanitizer during COVID-19, the rise of non-alcoholic beverages, and the changing preferences of younger generations. The discussion emphasizes strategic adaptability and the evolving landscape of consumer behavior in the alcohol industry.
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