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How to Sell Your Subscription App

App Marketing by App Masters

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How to Launch a New App With a Hard Paywall

Eric Schmidt: I would start with the hard paywall. Jan, if you're in the very early stages, here's how I like to think about it. What I try to look at from an MVP perspective is what is the trial activation to install ratio. If your app has a painkiller or do we have a vitamin? That gives me signal that something is there.

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