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100 PROOF Live: Franke's 1982 Apple II Art Reimagined

Vaulted by PROOF

CHAPTER

Creating Digital Collectibles with Mainstream IP

This chapter explores the partnership between Dapper Labs and Disney to create a marketplace for selling Disney collectibles on the blockchain. It discusses the impact of NBA Topshops on the NFT market and how it attracted a large number of users. The speakers highlight the importance of great IP, structuring collectibles based on successful experiments, and creating a seamless user experience.

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