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⚔️ “The Great Coffee Takeover” — Luckin’s Starbucks-killer. Airlines’ new auto-refunds. Hermes’ Birkin Bag mafia.

The Best One Yet

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The Exclusive World of Hermes: Scarcity and Controversy

This chapter explores Hermes' unique business model that thrives on exclusivity, particularly focusing on the iconic Birkin bag. It also addresses the brand's sales performance amid a luxury market downturn and a controversial lawsuit regarding its waiting list practices.

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