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How to Succeed at Using Sandler's Up-Front Contract to Increase Rapport

How to Succeed Podcast

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The Art of Timing and Rapport in Sales

This chapter explores the crucial role of timing and approach in sales conversations, stressing the importance of setting clear expectations to enhance rapport with prospects. The speakers share anecdotes illustrating how maintaining relationships, even with initially uninterested clients, can lead to successful outcomes over time. They also discuss the concept of 'continuance' in communication, highlighting how a relaxed dialogue focused on clarity can benefit both buyers and sellers during the sales process.

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