The Importance of Creativity in Branding

I started to think about all aspects of the world of, in this case, the visual world of Nike. How does Nike look in stores? How do they look on a kid's wall in a poster? The US women's national team is going to the world's cup. How do we art direct that? How do we inspire people and make them back to feel certain ways? And so once I got into that mindset ... you're not just creating elements, right? You're creating a holistic, connected world. Within that, you're trying to articulate the Nike voice and tell stories of greatness.

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