The Importance of Maintaining the Health of the Business

The user experience is always going to be compromised. We don't have unlimited money and time and resources. The technology has to fit in with the user experience because it's the users that must decide what... No, that's actually secondary as well. I think so. Because we've always got a limited budget. So we can never do kind of ethnic studies before years. Although I have been delivered actually because I had to send an invoice where I delivered 20 items of Pat Axpel to a loading dock for Ericsson. That's quite funny. Many Pat Axpel molds. Nobody is. You don't order user experience or something else. At the end of the day, we've