2min chapter

Ten Years In The Making cover image

017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

CHAPTER

The Importance of YAPO

YAPO is basically asking how much can we charge in order to get the perfect number of people paying us the maximum amount. And so we're just going to keep raising our prices until we start losing enough people that raising our prices doesn't help. That's not a sexy story. It's way sexier to be like, all I care about is making you more money than you ever give me in multiples. "I love it and I know you'll love it if that's how I'm playing," he says.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode