The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics
Customer First Thinking
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Navigating the Evolving Landscape of Digital Advertising
This chapter explores the transformative changes in digital advertising, including new strategies from Google and Mark Zuckerberg's AI initiatives. It emphasizes the significance of first-party data and the challenges of the ad tech ecosystem, particularly the concept of 'ad tech tax.'
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