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The Imagination Machine
The Imagination Machine is about the corporation as a deliberate exercise in harnessing a rather quirky human potential called the imagination. In order to see the possibility of changing the world, we first need to think about the world in a different way and adopt different mental models. The real world is more complex than their model so reality doesn't follow the axioms of the model. And just one more, what is a good narrative? A good narrative is one that has the properties of coherence and surviving challenge - which is an advice challenge.