234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
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How to Hit Your Goals
Most people and businesses will not look deeply in a programme unless marketing as a whole is not performing. So step one as a c m o is to figure out whatever you got to do to hit your goals. And then from a measurement standpoint, you need to set up the the measurement for to actually see any of this stuff is working. In a non direct response world, attribution soff where is not going to do you any favors.
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