Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

The History of the Concorde

Bob Greene: I used to take the Concorde when it had regular service to London and Paris. He has taken two of his three kids on the Concorde, and then before my youngest can make her flight,. Can you tell us why Concorde stopped? And maybe why it never really had a real business plan? Greene: My view as Concorde was still born. It shut down because it was too expensive to fly relative to passenger demand.

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