How to Launch a Product

A lot of the work I do is mobile and you have to like submit it to Apple for a review a week or so in advance. So yeah, usually we're like done, done one to two weeks before we actually wanted to update on your phone. If it's been done the day before, we're pushing the deadline usually because we don't want to be up to the last like second. Usually when that happens, the deadline gets pushed at least a week to give us some more breathing room and like fix any bugs and things like that.