How the Hell Do Nielsen Ratings Actually Work?
The Town with Matthew Belloni
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The Evolution of Nielsen Ratings in Streaming
This chapter explores the intricacies of Nielsen ratings and their relevance in the era of streaming, particularly during major events like the Oscars. It highlights the shift in Hollywood's perception of platforms like YouTube and the changing demographics of viewers, especially the rise of older audiences. The conversation also examines the impact of content creators and strategic programming on engaging new demographics across various streaming services.
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