#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry
Business of Story
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Are You Thinking in Storytelling?
CNN's John Defterios talks about how he created some pretty intensive training modules back in what is it, 2001 I guess. Were you thinking in story at all or how did you make them so that they were so impactful? "We wanted to be the Walt Disney of asset management training," says defterios.
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