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Are Corporations Spying On You To Raise Your Prices? (With Lee Hepner)

Lever Time

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The Rise of Surveillance Pricing

This chapter explores the emerging concept of surveillance pricing, where companies personalize pricing based on consumer data and willingness to pay. It uncovers the unsettling practices of firms like Delta Airlines and RealPage, who manipulate prices through consumer circumstances and data collection. The discussion raises critical ethical questions about privacy, fairness, and the broader implications for labor markets amidst advanced technology.

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