Nine Brands, One Vision: Insights from Building a Holding Co. with Kelcey Lehrich
eComFuel
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The Opportunistic Entrepreneur: Nine Brands
The company has been incredibly opportunistic and I'm happy to buy good businesses at fair prices. We've had some sizable purchases that have just gone not great, fine. And we've had some small purchases that have gone to the moon which we've done really well with. Our real passion or niche would be to vertically integrate them as tightly as possible so I prefer proprietary products, proprietary manufacturing,. things we can pick pack ourselves.
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