If your customers are having a good experience with your product that'll come through in those places too. If you started marketing over today what is one piece of advice you would give yourself that would have changed your career? I wish I had tried out the sales side more and just to be able to relate to sales more. We're almost at 55k followers for the chili paper page so I'd love if anyone wanted to come check that out and give us a follow thereYeah go give chili paper follow their podcast is great Tara is a great host on theirs go listen.
How can you use organic social to fuel your paid advertising?
Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.
She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.
Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.
Follow Tara:
LinkedIn: https://www.linkedin.com/in/taraarobertson/
Follow Daniel on Twitter https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com