3min chapter

Car Dealership Guy Podcast cover image

#10 Dealer's secret weapon, How ChatGPT will change the car business, what dealers know about you, CDG's crazy car buying idea | Aharon Horwitz, Co-Founder & CEO of Fullpath

Car Dealership Guy Podcast

CHAPTER

The Regression to the Mean

The car business is very fragmented. You have tens of thousands of dealers throughout the country. If you combine systems, if you control more of the funnel, you're going to get better results. They're going to see a much lower CPL cost per lead than dealers that are just using non proprietary first party data. People see your name on the ads and then they're more likely in their inbox to open that email and come through.

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