Is Hubspot a Better Platform for Inbound Marketing?

When i was a v p marketing, like before i was consulting, if i was a brand new v p marketing sitting around, you know, i'd be like, ok, we're going to have to launch a bunch of new demangen stuff. But i want to make sure the positioning is good before we go do that, because otherwise i'm just pouring leads into a leaky bucket. How do you think about primary customer in market research to feed into this? Rightso we've talked through the process, cometa, different competitive alternatives, differentiateng aabilities, value, like, yes, talk through that.