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Tago: Idea, re cycling is really similar to borrowed creativity that we talked about before. In this case, you're borrowing from your self. Tago: People don't take a lot of their even simplest forms of creation seriously enough. I'm amazed at how many of my ideas start as a conversation or an email.

Ideas are not single-use only. They can outlive the projects they were originally a part of. Every document or deliverable you create represents valuable thinking you’ve done, and can be recycled and reused in future projects. By putting in a little extra effort to preserve your work for the future, you’ll never have to do the same work twice.