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Dr. Maya Shankar: How to Shape Your Identity & Goals

Huberman Lab

The Effect of Elongation on the Unpleasant Experience

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If you elongate the unpleasant experience by a couple minutes, let's say, so the hands and freezing cold ice water or the colonoscopy, but you make those last few minutes of the unpleasant experience slightly less unpleasant than the end of the experience would otherwise have been. What they find is that people look back on the experience more favorably. They have a more positive impression of the experience.

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