
Summary of The One Hour Content Plan by Meera Kothand | Free Audiobook
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Identifying Your Ideal Reader
Think of your content in terms of buckets. You can have up to seven content s, and each will support your blog's overall message. For example, if your blog's purpose is to help 30 to forty somethings get out of debt, you might have blog buckets like budgeting, intentional living, savings and investing. So now that you've defined your purpose and figured out how to bring value to your readers, it's time to identify your ideal reader. In an article for copy blogger haneki deustermat writes, your ideal reader should become like an imaginary friend. This isn't just knowing the demographics of your audience, but also knowing the psychographics and motivational factors.
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