TikTok and K-Pop: A Theory

"I just know like it's almost like my attention span is getting segmented into like two attention spans. And like both things have to be engaged for like the engine to run," he says. "Lately there's been a lot of K-pop songs as well being used as the background song, and so we just hear segments of that song, but we never hear the full thing." He adds: "Just it is working in K-pop's favor right now".