The Rise and Fall of Crowdsourcing

A lot of larger companies also use this as an acquisition strategy. Say you're at the top of a market, you start seeing all these little startups that could threaten your business. One of the first things you do is like, let's just buy that company, put their technology, we now own it and then either not develop it or you then sort of let it die. It's kind of like, well, do I do you need to innovate after that? Well, I mean, some people are driven.