5min chapter

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530. What's Wrong with Being a One-Hit Wonder?

Freakonomics Radio

CHAPTER

How to Take Care of Your Family Even if the Unthinkable Happens

Creativity scholar Marcus Baer co-authored a paper which found that writing a particularly novel cookbook and getting recognized for it makes authors less likely to produce a second book within five years. The theory being that a second project could pose a threat to their new creative identity. At HelloFresh, America's number one meal kit, use code Freakonomics 21 for 21 free meals plus free shipping. Go to LincolnFinancial.com to learn how to plan, protect and retire.

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