Upfronts: Less Glitz, Higher Stakes & a Fierce Fight to Win
The Ankler Podcast
00:00
Rebranding HBO: A Strategic Shift
This chapter discusses the rebranding of a streaming service from Max back to HBO, exploring industry reactions and internal decision-making processes. The speakers analyze the implications of this change, including its impact on marketing and public perception, while reflecting on the humorous side of branding mishaps.
Transcript
Play full episode
