Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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From Finance to Football: Bridging Worlds with Data

This chapter explores the journey of a finance professional who transitioned to the sports industry, focusing on analytics for a soccer team. It highlights the importance of storytelling in data analysis and effective communication, especially in translating complex information into relatable insights for stakeholders.

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