Indie developer is able to move fast or nimbly because they're not trying to coordinate with a whole bunch of people. "I can manually regression test my whole app before I do a release, because I don't do a release every two weeks and I'm the only one who built anything," he says. 'That allows me to catch way more issues than automated tests do' You'll know what gotcha is the marketing team is going to run into when they edit the App product page.