Facebook Ads Versus Retarget and Add - Is There Anything You Should Be Thinking About?

When you're prospecting and you don't know if this person actually is looking for what you're trying to sell them, you need the threshold to not just get their attention. So i would imagine the bar is really high with advertising for prospects when you're going directly to a salespageright? And that's not easy, because we're not actually looking for prospects. We're looking for customers, you know it? I mean, so i don't even know if we would call that propecting, but i guess arguably it is.