Brand Awareness - What Are Some Non-Traditional Tactical Tactics That Work?

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At one point, I was working for a food tech startup. We wanted to target millennials who actually get a lot of takeout or they go out to eat a lot. So what I did is actually I got laptop stickers printed. And we had tons of people just using those QR codes and downloading the app. They see this big sticker that's covering the top of your laptop with a QR code.

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