Edinburgh's Advertising Revolution

This chapter discusses Edinburgh's groundbreaking policy that bans advertising for high carbon products on council property, marking a significant step towards sustainability. It reflects on the broader implications of such advertising bans, following trends set by other cities, and examines how advertising shapes consumer behavior and societal values. The conversation also draws parallels between the marketing tactics of the fossil fuel industry and those historically used by the tobacco sector, emphasizing the urgent need for ethical advertising practices that promote public health and environmental responsibility.