Personal Branding

Personal brand is how people describe you if they want to. I think of looking at your website, for example, to get a feel and i was interested in learning who is this brian fellow. And even the order there, i think, tells me something. It's like, you may have a long running and a pretty successful podcast, but that's not the first thing you list. You consider yourself a designer first. But theny, you're tak about maybe the softer side of it as well. Maybe some of that is almost tribal affiliation to some degree.