Selling a Personal Brand Business

"I was always building superfase business with an idea that i might sell it, but in reality, i was really running it more like a cash flow of business," he says. "So i can still get my cash flow from a personal brand, and i can also get a sale event from the business brand by having separate little pies, i suppose, separate little silos." 'It's not automatic that if you choose to have a business to sell, versus a business for cash flow, that you'll get the sale, or that you'llget the cash flow,' adds Staki.