What’s Changing in Content and SEO in 2022 with John-Henry Scherck
Content and Conversation: Organic Growth Insights from Siege Media
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Thought Leadership Is a Powerful Tool
i've written for start ups trying to do thought leadership when i was an inhouse person, and it's like, i probably had no business writing some of that content. I should have leaned more on actual experts, instead of trying to position myself as one. Unique takes and unique information and contrary views are going to become more popular. You're not going to get that from someone who's like, let me write about sales,. Like what keeper w tat a line to what ith out leadership concept without it doesn't it's someone who has deep domain expertise sharing it with you.
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