Innovative Marketing Strategies and Branding Diversity

In this episode of #WorkBold, your host Caleb Parker, talks to Jonny Rosenblatt co-founder of SpaceMade, who shares his journey in the flexible workspace industry and the shift in landlords' perception of flex space. He discusses the benefits of partnering with flex operators and the importance of delivering a hospitality-driven experience. Rosenblatt emphasizes the need for customization and brand differentiation in the flex market, as well as the potential for sector-specific spaces. He also highlights the challenges of building a sophisticated infrastructure and the importance of marketing and community curation in the industry.

TAKEAWAYS

• Landlords are recognizing the need to partner with flex operators to deliver a hospitality-driven experience and drive the quality of their buildings.

• Flex space allows landlords to offer additional amenities and services to traditional tenants, enhancing the overall leasing proposition.

• Every office asset should have some level of flex and hospitality-driven space, but it may not work in every building or market.

• Brand differentiation and customization are crucial in the growing flex market, allowing operators to attract a diverse range of customers.

• The future of flex space may involve more sector-specific spaces that cater to specific industries and create a unique community..

Jonny Rosenblatt: LinkedIn | Website
With over a decade of commercial real estate experience, Jonny has been at the forefront of the shift towards flexibility, hospitality, and community creation in the office market. Having launched Headspace Group in 2012 before successfully exiting in 2017, he has unrivalled experience designing, building and operating new platforms in the flexible real estate space.

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Sponsors:

Headline Sponsor | Freshwave: Website | LinkedIn
Freshwave is the connectivity infrastructure-as-a-service provider bringing MNOs, government, and real estate providers to work together in new ways. From stadiums and hospitals to skyscrapers and shopping centres, we provide mobile, 5G and Wi-Fi connectivity infrastructure all over the UK and Europe.

Fortune Favours the Bold: Website | LinkedIn
Bold is a coworking brand owned and operated by NewFlex.

Future Proof Your Portfolio with NewFlex: Website | LinkedIn
NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you.

Brave Corporation: Website | LinkedIn
The next generation real estate company driving value through strategic asset repositioning to de-risk assets and increase NOI. 

Launch Your Own Podcast: Website | LinkedIn
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com