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Creating a Climate for Change With Susanne Moser

Communicating Climate Change

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The Biggest Mistake That Scientists, Communicators Make When Trying to Engage the Public on Climate Change

Scientists, communicators and policymakers make a series of mistakes when attempting to engage the public on climate change issues. Just giving more information will not make a lot of people change what they do. People are either not talking enough about the solutions very concretely or they do it in such superficial and generic ways. For me, it's all about providing concrete actions for people to take,. Not simply ringing the alarm bell louder and louder but instead providing step-by-step Actions towards real and achievable solutions.

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