LinkedIn's Contextualized Customer Language Improves Response Rate

In this week's show, we have a return guest, Andrew Vidler, Andrew is a very successful sales leader who loves all things sales. Especially, the theory behind sales and sales leadership.

Andrew often posts really cool tactical advice and ideas on Linkedin and it was one of those posts that caught my eye and made me ask him to come back on the podcast to share what he has been doing with his APAC outbound team.

Andrew has been kind enough to fold back the curtain on his and his team's journey from doing 100’s of pieces of outreach per week to as few just 15 

Including what they were doing, the channels they are using and how they are doing that.

Here’s the interesting thing.
When he scaled back the volume.

 As a spoiler, they, doing way less outreach, having longer conversations, converting more SQLs to Opps and they have a fuller pipeline whilst burning through fewer leads.

Andrew shares how his APAC team did this What they found along the way and what some of the challenges were.

If you’re interested in building an outbound process for APAC - then this is well worth your time.

Stats:

🎯 Response rates increased from 0.9% - 26%

🎯 Conversation time increased from an average of 93sec - 240sec

🎯 SQLs to  Ops up from 42% - to 63%

Catch all versions of me here.

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