Rapid Response: BuzzFeed’s Jonah Peretti: Record-high audience, record-low revenue
Masters of Scale
Navigating Change: BuzzFeed's Adaptive Strategy
This chapter explores how BuzzFeed adapts its business model amidst external challenges, focusing on the importance of innovation and flexibility in crisis situations. It examines the evolution of content creation through remote work, the financial dynamics of news journalism, and the impact of social media platforms on content integrity. The discussion highlights the ongoing challenges and opportunities faced by BuzzFeed, emphasizing perseverance and a commitment to audience engagement during tumultuous times.
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