The Co-Founder Effect Is One Plus One

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Pashaun Ashley of Mama Auntie's Vegan Goodies was facing a decision she didn't know if she could say yes to. Balancing short term decisions with long range goals is something every entrepreneur faces, says Stacy Phillips of Capital One Business. The entrepreneurs you just heard from were real and unscripted because Capital One is a financial institution.

Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.

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