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4: The Impact Equation, Chris Brogan

Everyday MBA

00:00

Business to Business Marketing

Business to business marketing is more about convincing more than one person to buy what his businessto concinens, just convincing o significant obe bot om. "We go from a trimg to decide what bytoo, the minnme switch cro decision making could justify im ton the game's already won," he says. You are the ceo and president of human business works, a business design company using design and media to help business professionals work better. Tell me more about what you do at human business works.

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