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Company. Etsy: Building an Internet Marketplace in the Shadows of eBay and Amazon

The Synopsis

CHAPTER

Improving Buyer-Seller Experience and Search Functionality

This chapter discusses the various strategies implemented by Josh Silverman to improve the buyer-seller experience on Etsy. It covers topics such as enhancing buyer trust, improving the search function using AI and machine learning, and introducing advertising programs to increase seller buy-in. The chapter also explores Etsy's cost structure and revenue breakdown.

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