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The "New Normal" in Silicon Valley
Motley Fool Money
The Value of Brand Equity in Uber
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Uber is one of those businesses that if it went away, there are some people who would like their hair on fire. What are you going to do? Take a taxi? The nerve. So I think that there is obviously a huge amount of brand equity that they have. But I just don't see how that potential for what are not great businesses, although they're very big, equal $71 billion.
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