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4min chapter
Tom Bilyeu's Personal Copywriter
Backstage Careers
How to Craft a Great Email Campaign
Tom Billu is the founder and CEO of Impact Theory, a digital marketing agency. He used to work at Quest Bar & Grill in New York City. After hearing about Impact Theory on I Love Marketing, he decided to reach out with his own brand message. The first step was looking for channels where there wasn't as much traffic. Tom then spent two days crafting an email that would appeal to impact theory's audience.
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