Why'd You Push That Button? cover image

What keeps people on Snapchat?

Why'd You Push That Button?

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How Snapchat Augments the Experience of a Dating App

Snapchat became popular when Kim was in middle school. Sophie was too young for it, so she kind of missed its peak and is more of an Instagram kid. But we also came across a very important use case in an adult community: When you need to send a nude, but you don't want to send it on a dating app. That's permanent, and you don't know these people on dating apps. So when we get back, we are going to interview someone about how Snapchat augments the experience of a datingapp.

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