The key is this, if there's not any discomfort going on, you're probably not innovating. The implementation of a shot clock in making the game faster and more interesting, or a three point line there,. i think what it does, as it illustrates are human, human beings natural tendency to say, wait, way, wayt i just want to keep things the way they are even at the expense of making something better.
Innovation is offensive. This week, Pat, Cody and Tracy discuss the difference between protection and possibility, and why successful companies need to adopt an offensive posture around innovation.